Nigerian Music Videos - Improving The Quality Game
The foreign videos were much better than our locally produced ones. Despite hits for example: Nico Mbanga (Sweet Mother), Osita Osadebe (Osondi Owendi), Oliver de Coque (Boni boni identity), Mandy Brown (Taxi driver), Onyeka Owenu (One Love), Lorine Okotie (The love is the fact that medicine), Charly boy (Before Before) Chris Okotie (ABC), Evy Edna Ogoli( Happy Birthday), Felyx and Mozes( Free), Felix Liberty(Ifeoma), Stella Monye (Nigeria go survive), as noticed in one of my articles "The blossoming Of The Nigerian Music Industry", artistes failed to make the desired impact in the International scene, based amongst other things around the colossal deficient video quality account.
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The 90's era was not dramatically much better than the 80's, possibly the mid 90's if the genre of music towed the road of rap / rap and the usage of our local parlance in songs begun to increase the risk for record companies more entertaining rather than the 80's. The Remedies (Edris Abdulkareem, Eddie Montana, Tony tetwila) keyed involved with it and became the rave from the moment at that time. Plantation Boyz (Tu face Idibia, Faze, Black Face) were incredible and soared to greater heights before the group split. The launching of Tu face Idibia's solo career together with his hit track "African Queen" catapulted him to the peak. Most Nigerians liked his first video, however he had to re-shoot another in compliance using the direction of a popular foreign music TV channel. Style Plus's "Olu Fumi" also had a nice video in comparison with many people that stormed our Television sets. Paul Play's hit song "Angel of my life" also had a cool video.
Perhaps, the level for the making of fine quality videos is due to the stable of P- Square with the video for hit song "Do me" that was shot in South Africa. The recording certainly hit the International standard mark with some other music inclined TV shows in Nigeria, constantly showing it. Artistes challenged from the solid production begun to travel Nigeria, USA, and elements of Europe to shoot videos of these songs. Additionally they featured white skinned ladies dancing inside the videos. Most best artistes patronise directors who've carved niches on their own inside the art of making quality videos. Tops listed are DJ Tee, Clarence Peters (CEO of Capital Hill) and Bobby Hai.
An upswing of Cally Ikpe's "Nigerian Music Video Awards" (NMVA) and Sound City Music Video Awards (SMVA) targeted at rewarding artistes with first class videos also have contributed to an upswing of excellent quality productions. Besides, artistes that have good videos have easy accessibility to take pleasure from airplay on MTV Base, Channel O and other International music channels, opening wider, the doors which often give them usage of fame and fortune.
Good, creative videos are catchy and highlight the artistes and of course, the director. Quality videos which have renedered waves in Nigeria and also beyond include but not limited to: P- Square (Do me, Roll it, Ifunnaya), Dare Art Alade (Not the woman, More), Tu face Idibia (If love can be a crime), Kel (Too fine), Keffi (kokoroko), Naeto C (Kini problem), Bouqui (Get you away), Infinity (Olori oko), Asa (Fire around the mountain), TY Bello (Green land, Ekundayo), Gino (No be God), Djinee (Lade), DJ Jimmy Jatt (An excessive amount of ft Sasha, Blaise, kemistry, Bouqui), Alabai (Voice of God), Mo hit all stars (Pere), Omawunmi (In the music), Nikki Laoye (Never felt this way), Steel (South African girl).
Nigerian music videos have certainly helped artistes to clinch international deals / awards and therefore are recovering daily. The duo of P-Square clinched the KORAH awards held in 2010 at Burkina Faso for your "Artiste of the year" category. The twins went home using the jack pot prize of $ 1 million!.